Big Ag Article 05-2019

 

Fastline Media Group, the parent company of the Big Ag, Fastline and Pink Tractor publications, began a new era Jan. 3, with the launch of Fastline Fast Track, a podcast that is aimed at reaching the farming community with content that will help listeners save time and money, make money and understand hot-button issues in the agriculture industry.

As of the writing of this column, we are six episodes into the endeavor and the results are showing us that Fast Track is on the right track.

“Fastline Media Group continues to be the partner of choice for farmers in the evolving agricultural community,” Fastline Media Group President Pat Higgins said. “Providing Real Focus, Real Intelligence and Real Engagement through our 40 year relationship with the American farmer we continue to expand our points of contact with services such as podcasting, social media, video and even radio. No one delivers a more targeted audience than Fastline.”

We have been fortunate to count among our guests American Farm Bureau Federation President Zippy Duvall, ag economist David Widmer and crisis PR specialist Holly Carter. We have had coverage of the National Farm Machinery Show in Louisville, Kentucky and Commodity Classic in Orlando, Florida, where we also were part of a news conference featuring U.S. Agriculture Secretary Sonny Perdue, which was featured on Episode 6.

It was also on Episode 6 that Case IH Agricultural came on board as the presenting sponsor. We are so grateful for their support. Their seal of approval means the world to everyone involved in the project and we hope to enjoy a long partnership with them.

We also are grateful to country music artist Dustin Collins, who wrote and performed our theme song, “Workin’ Man,” which recently went to country radio nationwide. I hope you were of of the people lucky enough to have met Dustin at our booth during the National Farm Machinery Show or attended the Fastline National Farm Machinery Show After Party concert with fellow artists Jeni Carr and Kevin Jaggers at Bourbon Hall in downtown Louisville.

Country music has been a big part of the Fastline Fast Track DNA since Day 1.

“Growing up in a rural farm town, I saw firsthand the dedication that farmers have to provide for their families,” Collins said. “I’m honored that Fastline, an agricultural industry staple from my home state, chose ‘Workin’ Man’ for their theme song.”

We have combined ag news and features with some great country music from up-and-coming and established artists, live from the stage of our presenting segment sponsor, the Ernest Tubb Record Shop in downtown Nashville, Tennessee. To date, we have had performances by Whey Jennings (the grandson of Waylon), J.D. Shelburne, Dustin Collins, Shane Owens, Bobby Marquez, and T. Graham Brown. We have many more notable artists lined up for the coming episodes, so please check them out and be sure to support the Ernest Tubb Record Shop next time you are in Nashville. Also, go to Spotify.com and subscribe to the Fastline Fast Track playlist, an ever-growing lineup of songs performed by past, current and future guests of the podcasts. I hope you’ll be as impressed as I am with the level of talent these artists possess. They join us in our mission of bringing true country music back to the country. Our format allows us to take their music straight to their audience, the people from coast to coast who farm for a living and live the country lifestyle to the fullest.

And, in the spirit of bringing you the country lifestyle features, Episode 3 also features interviews with each of the remaining members of “The Dukes of Hazzard,” on the 40th anniversary of the iconic show’s television debut.

We are grateful for the support of many within the ag and entertainment industries for throwing their support behind Fastline Fast Track. It is our mission to create content that brings value and some entertainment to the consumer.

To that end, in the coming weeks, you will notice the Fastline Fast Track brand continue to grow its presence on the Web and on social media. We currently are developing specific social media accounts for Fastline Fast Track, including a YouTube page on which will feature the podcast and other daily video content unique to the Fastline and, frankly, unique to the industry. There will be more on that to come in the near future. Be sure to follow Fastline on social media to get connected with the Fastline Fast Track pages as they launch.

It is our desire to create an active community of people who will engage the Fastline Fast Track brand, sharing our content, joining us in online discussions, participating in the podcast and joining us for special meet-ups for Fastline Fast Track listeners and viewers.

To that end, we need your help. I want to know what kind of content would be beneficial to you. Is it issues related? Is it a data-driven look at equipment trends? What niches should we be covering? Which guests should we invite to participate in the podcast? What video projects would you like to see?

All of this feedback will help us shape the way we deliver content to you. Please make your voice heard. Contact me at brent.adams@fastline.com, or (800) 626-6409, ext. 8337.

In the meantime, please visit http://fasttrack.fastline.com to check out the Fastline Fast Track podcast, then subscribe to it at Apple Podcasts, Google Podcasts, Stitcher, Spotify or Tune In. You can stream it on your Sonos, Alexa or Google Home or on your Roku or Amazon Fire TV Stick.

Thank you for your support of Fastline Media Group and its brands, including Fastline Fast Track. 

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